Last year, for the first time, multi-brand retail became the most significant distribution channel for luxury goods in Vancouver’s luxury fashion market, according to Euromonitor. As one of the early adoptors, Roden Gray — founded in 2007 by Ken Wai, Davie Fernandes and Rob Lo — has offered a wide range of diverse menswear brands ranging from traditional high fashion labels like Dries Van Noten, Moncler and OAMC to Vancouver brands such as Taikan, since its inception.
“Ten years ago, the menswear scene in Vancouver was more conservative and heritage-driven rather than luxury or contemporary. The last decade has seen an explosive change towards more individual expressions and tastes, driven by the growth and influence of social media,” says Lo.